MTV VMAs 2016 LAUNCH
6.2016
MTV approached Street Artisans to produce and curate the global launch of the 2016 MTV Video Music Awards, hosted in NYC. MTV wanted to connect with the street art culture in NYC. After months of planning and the help of 11 of NYC's best street artists, the event was streamed live on MTV Facebook and garnered over 1 MILLION live views globally. Instantly, every global MTV outlet picked up the news. Across social media we created over 100 MILLION impressions.
ARTISTS: Damien Mitchell, Resa Piece, Marc Evan, BD White, JPO, BK Foxx, Queen Andrea, Giz, Such, Poem and Hektad
